"Commercial value and inventiveness are not the same thing"

For Andreas Hartmann, protecting the IP is only the first step of the process. A question of central importance is the commercial relevance. "There are so many very clever inventions that have a high level of inventiveness and are relatively easy to protect, but are not commercially successful. It’s the dual understanding of what’s required in innovation – satisfying the Patent Office’s requirement for patentability and commercialisation requirement. Quite often the truly commercial inventions have marginal inventiveness, and may be a slight change in a parameter of an existing process that saves production costs."

Andreas specialises in patent work mainly in the field of physical sciences. He drafts and prosecutes patent applications for inventions in fields including optics, IT, electrical and mechanical engineering, process technology and materials sciences. He works equally with clients locally and in Europe, advising on patent strategy, due diligence and patent infringement.

Qualifications

  • PhD in Physics – University of New South Wales
  • Master of Industrial Property (MIP) – University of Technology, Sydney
  • Dipl. Phys. – Technical University Berlin (equivalent BSc/MSc)
  • Registered patent attorney (Australia and New Zealand)