"Maximising IP for revenue, growth and marketing potential"
For Russell, the challenge is always to get the most out of IP and its potential for revenue, business growth and marketing strategy.
From protecting some of the best known recording artists’ hits to setting up some of Australia’s largest retail brands and leading complex national and international IP litigation in the mining, biotechnology and telecommunications space, there isn’t much Russell hasn’t done. His clients range from well-known celebrities, sports organisations and sports identities, SMEs and multinational companies, many of which are household names both in Australia and overseas.
Russell has seen small companies he’s advised grow into multimillion dollar worldwide enterprises. While he is proud of the commercial successes he’s helped to protect, it’s learning from the experts that he enjoys most. “Whether it’s the inventing of a program that matches heart tissue for transplants, the latest liquid natural gas project or uranium mining technology, every client brings something fascinating and new to the table. We learn as much from clients as they do from us.”
- Bachelor of Jurisprudence - Monash University
- Bachelor of Laws (Honours) - Monash University