"The rise and expansion of popular Australian brands into the international market has resulted in the need for clients to balance the necessity of trade mark protection both in Australia and overseas against the associated costs."
Protecting trade marks outside of Australia can be comparatively a more expensive and challenging exercise than in Australia. However, it has become increasingly important for clients to put an international trade mark strategy in place early to ensure they can be, and remain, competitive in what are often cut throat and unforgiving industries.
Shannon's direct and thorough approach helps clients to devise an appropriate protection strategy for their brands taking account of their needs and resources.
Having previously worked in both the private practice and at the New Zealand Trade Marks Office, Shannon has an in depth and broad understanding on how the trade mark system works, and what needs to be done to achieve results both from a commercial and practical perspective.
Bachelor of Laws, Bachelor of Arts (major Political Science) - Victoria University Wellington
- Registered Trade Mark Attorney - University of Technology, Sydney