IP (Intellectual Property) strategy is more than simply reviewing your IP portfolio and making recommendations around those assets.

Real IP strategy is about applying an integrated, multidisciplinary approach to determining which markets to pursue and establish a strategy to win in those markets, then driving it through execution.

Strategic decision makers at the highest levels need to use the IP lens. What IP do you need to support your business goals? What do you have? Is it adequate for the challenges ahead?

A comprehensive IP strategy can open new possibilities, identify risks early so they can be managed and ensure the sustainability of existing or desired competitive advantage.