Brand Developers
17 December 2015
Brand protection is essential for Brand Developers, so good IP strategy and processes are strategic tools.
You may not have heard of Brand Developers but those living in Australasia would probably have heard of their products – THIN LIZZY make-up, THE RENOVATOR multi-tool, STONEDINE cookware and NUTRIINFUSION blenders just to name a few. Brand Developers is Australasia’s leading Direct Response Television Company specialising in product development, infomercial shopping and multi-channel retail distribution.
When any of Brand Developers’ products takes off, cheap imitations flood in and Intellectual Property registrations are the only defence. Griffith Hack works with Brand Developers at each stage of a product campaign.
Where products are developed in house, Griffith Hack lawyers and patent attorneys, supported by IP analytics specialists, advise how IP can be built around the products through patents and designs. Griffith Hack lawyers assist with drafting and negotiating licensing and distribution agreements to take Brand Developers’ product into international markets.
At a product’s inception Griffith Hack’s trade marks experts advise on brand selection and ensure these brands are protected by robust trade marks.
For the life of each product, anti-counterfeiting campaigns ensure that Brand Developers receives the full return of market demand for its products. From investigations to customs seizures and proceedings against infringers, Griffith Hack partners with Brand Developers to execute a multi-pronged attack.
Engaging external counsel every time a product is infringed when you have a capable in-house team just doesn’t make sense, so Griffith Hack set up a portal for Brand Developers with a suite of standard documents to use for recurring situations. This means that Brand Developers handles routine matters in house, but when things get complicated, Griffith Hack is there to assist.
