IP worth bottling
27 August 2015
27 August 2015
Efficiency is money in the beverage industry, so this innovation needed to be protected.
In the highly competitive beverage industry, processes that run efficiently without human intervention are in high demand. A global beverage company approached Materials Handling Systems Australia (MHSA) in need of a bin to store pre-form soft drink bottles in their NSW production facility. With tens of thousands of bottles leaving the facility each week, the specifications were exact. “Our brief was to provide an automated bin system where no one came in direct contact with machinery or the bin from its assembly to product fill and final storage. The challenge was to design something that would make this process as efficient as possible, ensuring the company’s stringent safety and hygiene standards were maintained, and warehouse storage was maximised without affecting the shape or quality of the preforms” says MHSA Director Gary Hill.
The result was BinPET™, a unique and highly functional design. With a prototype in the works, Griffith Hack recommended an IP strategy involving trade mark and patent protection in the US as well as Australia to maximise international opportunities. Griffith Hack’s financial experts also helped MHSA secure an Export Market Development Grant.
“While I’m not new to IP” said Gary, “Griffith Hack opened my eyes to not only the breadth of protection available, but also what I can put back into the business through things like grants and government incentives”.
BinPET™ has since delivered the beverage company significant improvement in maintenance and transport costs, and storage space. Ten year projections predict a significant improvement in operational efficiencies as a result of using BinPET™.
MHSA is now marketing BinPET™ in the US, UK, Europe and Asia where interest is strong for a bin that supports automation. From this MHSA has plans to establish BinPET™ as a global product not only for the beverage industry, but for other industry sectors where its application can provide similar benefits on a sustained basis.