IP health check essentials
14 June 2016
You review your management strategy regularly, assessing the economic climate, the market, customer needs and your own economic projections, and you adjust accordingly.
Your IP is potentially your most valuable asset, so you need to do the same with your IP strategy.
Case Study • 28 August 2015New environmental laws changed the way Western Australia's shipping industry cleaned its hulls. Even without that incentive, this innovation was a clear win-win.
Case Study • 13 September 2018Recent infringement proceeding before the United Kingdom Supreme Court has significantly re-steered the Patent Infringement Law in the UK - will this apply in Australia?
Insight • 12 July 2016The China market is hyper competitive. Brand protection is more important than ever especially when looking to enter into this fast moving market.