Companies must find new ways to distinguish their goods
It’s no longer enough to have a simple logo and brand name to differentiate yourself in the consumer goods space.
In the face of the threat from copycats in low cost manufacturing economies – particularly China – companies must find new ways to distinguish their goods.
Many companies are recognising the need for consumer goods to be wrapped in a customer experience that is harder to recreate than the product itself.
It also demands a creative approach to protecting this, which is often possible through IP.
The services we provide in relation to consumer goods include:
- Clearance searches for trade marks
- Freedom to operate advice
- Patent protection (filing and prosecution)
- Trade mark protection (filing and prosecution)
- Registered design protection
- Regulatory approvals including packaging, labelling, safety, recalls
- Licensing agreements
- Manufacturing, supply and distribution agreements
- Advertising and marketing clearances
- Copyright advice and disputes
- Australian Consumer Law advice and disputes
- Australian Consumer and Competition Commission advice and disputes
- Anti-counterfeiting campaigns including border protection and customs seizures for “fake” or infringing products
- Contractual disputes
- Online sales including website terms and conditions