Media and entertainment organisations need a multifaceted approach
In the face of new competition from a proliferation of new content producers, traditional media companies are being forced to reconsider their business models to remain profitable.
Protecting their intellectual property is as important as ever, and more difficult than ever.
These challenges demand new responses from IP advisers, finding creative approaches beyond copyright.
To be effective in enforcing IP rights, media and entertainment organisations need a multifaceted approach – from policy engagement through to strategic enforcement.