"Every client's need is different"

Within his practice Gennaro fulfils the Intellectual Property Manager role for two global steel making companies. These roles involve the day to day management of multi-million dollar portfolios and developing and implementing the IP strategy of these companies. “Working with clients so closely has given me a deeper understanding of their business, the challenges and opportunities and what’s required from their IP. It enables me to add more value through my work.”

Being embedded with clients means Gennaro understands well the common IP challenges faced by large corporations and gives him the ability to design effective solutions. 

From working at the Australian Patent Office to experiences in private practice and in-house, Gennaro says one thing is always true "Be guided by each client’s needs."


  • Bachelor of Engineering (Mechanical) – University of Sydney
  • Registered patent attorney (Australia and New Zealand)