“Many companies invest significantly in their brands, but neglect to protect them properly."
Simon specialises in helping organisations get the most value out of their brands through trade mark and domain name prosecution and registration, portfolio management and infringement action. Simon believes companies sometimes overlook the importance of safeguarding their brands, which can lead to disputes and costs in future. "With increasing competition from cheap imports and a crowded marketplace, having registration and protection strategies in place is vital for Australian companies.”
Before coming to Griffith Hack, Simon was employed as a Trade Marks Examiner at the Intellectual Property Office of New Zealand (IPONZ), which gives him an insight into what examiners are looking for when examining and registering trade marks. "Having obtained experience as an examiner, I am well paced to help Australian companies obtain protection for their brands as quickly and efficiently as possible.”
- Bachelor’s Degree, LLB & BA - Victoria University of Wellington